Instagram launched in October of 2010. Two months later, its community was already 1 Million strong. The usage and spread of Instagram has been on the rise ever since.
Over 65% of the Instagram community is located outside of the United States.
source: Instagram Press Page
World map of Instagram adoption by gender:
source: Gender on Instagram: Infographic
The following graph presents the year-on-year growth of four leading visual and open social networks:
Source: estimates by TOTEMS – (Monthly Active Users for Instagram, Twitter – Monthly Unique Visitors for Pinterest, Tumblr)
Over 2500 brands have joined Instagram to date as listed by the TOTEMS List.
The 3 top brands on Instagram are:
88% of brands on Instagram have shared at least one video.
The top 50 brands on Instagram have 1.5 Million followers on average.
As importantly, an average of 2 Million posts mention each of these brands on Instagram.
*based on TOTEMS List’s top 50 brands
Instagram adoption by Millward-Brown 2013 BrandZ index Brands (total: 97/130 or 75%).
Sectors from left to right: cars, fast food, soft drinks, apparel, retail, luxury, beer, personal care, telcos., technology, oil & gas, financial institutions, insurance Last update: October 2013
The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.
The insurance industry is the least present on Instagram with only a 30% adoption rate.