It has often been argued that Instagram is only fit for companies selling visual products. We agree to disagree.
Let’s not kid ourselves, the amount of clothing brands or e-merchants with an Instagram account far outweighs the number of B2B companies Instagramming away. But Instagram isn’t only useful to show visual products. B2Bs too have a stake in sharing photos and interacting on Instagram. If not to generate new leads and attract new customers, they can build a friendly presence there to attract new talent.
Photo by generalelectric on Instagram General Electric is, by far, the most visual B2B account on Instagram. Back in 2012, the company even ran a contest to crowdsource beautiful photos to add to their own.
Photo by @maerskline on Instagram Overall, Maersk Line is doing an outstanding job on social media. The container shipping company even has a website explaining why it’s so important for them to be present on Facebook, Twitter and 10 other networks, Including Instagram. If you look closely at the GE photo we posted previously, you’ll see that @maerskline commented on it. That’s yet another example of a brand not using Instagram solely to show off their products.
Photo by @vmwarecareers on Instagram
Through their accounts vmwareu and vmwarecareers, the Virtual Machine experts are expressly on Instagram to scout for new talent. vmwareevents is here to communicate on conferences attended by representatives.
Photo by @deloittedigital on Instagram
By alternating between serious news and whimsical candids of the everyday life, Deloitte Digital shows off their office space and the attitude of their employees. Case in point: This photo came with the caption “Anybody have the wifi password?”.
Photo by @adobe on Instagram
The developers behind Photoshop are resourceful when it comes to sharing original photos. They often show their employees using their softwares and communicate on their events. Take a look at the caption, you’ll see that rapper Soulja Boy commented on this photo. Quite frankly, we have no idea why but it definitely piqued our curiosity!
The first photo by @marketingcloud on Instagram
Salesforce has become one of the references in B2B services for integrated social media management. They are using various accounts @marketingcloud, @dreamforce, and @salesforcefoundation to share about their events, their culture and philanthropy.
Photo by @intel on Instagram
Intel knows how to interact on Instagram, they recently held a quick contest called #WorkspaceWednesday to engage with their audience. 140 photos of Intel-powered products were shared.
Photo by @oracle on Instagram
Oracle just joined Instagram last month, so their account is still new and has a long way to go, but their photos are already worthy of your attention. Note that Oracle’s logo appears on almost all of their photos. A practice that tends to disappear as a brand account grows.
Photo by @hubspot on Instagram
The team at Hubspot make sure they always communicate about the events they attend. As is shown in this image when they attended a conference led by Sheryl Sandberg, COO of Facebook and author of bestseller Lean in.
Photo by @sendgrid on Instagram
Photo by @mailchimp on Instagram
Photo by @mediatemple on Instagram
We talked about Media Temple before. These server providers really are making the most of Instagram’s features to display a great team spirit.
Photo by @marketob2b on Instagram
Photo by @infusionsoft on Instagram
Photo by @sproutsocial on Instagram
Photo by @hootsuite on Instagram
Photo by @zendesk on Instagram
This photo was originally shared by Thomas, Zendesk’s happy 10,000th Facebook fan, who received a pack of goodies at home as a reward.
Photo by @ciscosystems on Instagram
Photo by @fedex on Instagram
Photo by @wearetotems on Instagram
Of course, we are closing this list with our own account!
We use Instagram to show the company’s team traditions (the mysterious Squashpong, our Friday meals from the delicious African Market nearby). But most of all, we are communicating with our clients, sharing latest news about TOTEMS, and the very occasional issues that our servers might experience.
Every other week, the account is passed along to a member of the team with complete freedom on what to share. This week, Damien from Marketing is doing a series on using Instagram for e-commerce.
Do you agree with our picks? Do you know of other B2Bs that are doing great on Instagram?